Branding Strategy & Design

We start with a working session to understand the business, how your brand is currently used, and where the friction sits. This isn’t theory, it’s about making decisions easier. We agree on what you stand for, what you’re not, and what your identity needs to support.

Next, we shape the vibe around the brand. You’ll see a small number of considered creative directions, we’ll present the rationale for each, and then we’ll decide on one together based on what resonates the best with the business (and not just personal preference).

We translate the strategy into a visual identity designed to hold up across corporate and digital contexts. We’ll take the chosen direction, and then we refine it into a full and comprehensive design suite, including logo variations, colour palette, typography system, and any other elements that make the identity flexible in real situations.

We document the system in a way that’s simple to follow. The aim is that your team (and any external suppliers) can make the right choices without needing constant oversight. We show how the identity works across common applications, and we set clear boundaries so the brand stays consistent as it scales.

We wrap with the final assets and exports your team needs to roll the identity out smoothly. If it’s useful, we’ll also run a handover session so the folks applying the brand understand the logic behind it and can use it confidently.