The Inkblog

Insights, tutorials, and articles about web development, design, and digital marketing.

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Every logo is an inkblot

Whether intentional or not, every logo out in the world is conducting an inkblot test. People see a shape and decide what it means based on their own context. Which then makes the business behind the brand either the author of that projection or a bystander to it.

QuoteMate Figma screens on laptop mockup

UI/UX Design Way of Work

The Information Architecture deliverables that save sprint time

Information Architecture (IA) isn’t ceremony; it’s the compression algorithm for product delivery. A small, sharp set of IA artefacts kills ambiguity early, reduces clarification pings mid-sprint, and prevents rework later. When structure leads, speed follows.

Inkblot name in the style of Charlie XCX's Brat album cover

Opinion Marketing Branding AI

AI isn't your biggest brand risk. Mediocre taste is.

Your biggest risk isn't AI. It's mediocre taste. Not the absence of design skill. The absence of conviction about what makes your brand worth noticing. Taste isn't mystical. It's learnable. It's systematic. And it's your responsibility to build it into your organisation.

desktop showing code being written with Cape Town seen through a wind in the background

Development AI Opinion

Could better design-dev integration be South Africa's secret weapon in AI?

The question isn't whether South African tech teams have the talent to build world-class AI products. They’ve proven they do. The question is whether they'll develop the collaborative practices that allow that talent to execute at global speed.

Inkblot

1000 Days of Building the Bridge

Our goal isn't just to grow Inkblot. It's to demonstrate that there's a better way to approach creative-technical collaboration and to share what we learn along the way.

Desktop computer screens showing a UI wireframe alongside a screen of code

UI/UX Design Development

Why Your Design System Isn't Developer-Friendly

Design systems promise seamless collaboration between design and development teams. In reality, many fall short of this promise, creating friction rather than flow. The culprit? Common pitfalls that prioritise visual consistency over implementation reality.