Our Process


Performance-First Digital Experiences.
Built Without Compromise.

01

Expert Consultation

We start by getting properly clear on what you need the website to do and what has to be true for it to work. That means understanding your audience, your offer, your content, and the practical realities (internal stakeholders, timelines, approvals, and integrations). We also gather technical requirements early, so we’re not making promises in design that get “adjusted” later in development.


02

Strategic Scope & Proposal

Next, we turn clarity into a plan. You’ll receive a structured proposal that maps out the scope, phases, timeline, and investment, plus what we need from you to keep momentum. The point is to remove ambiguity upfront so the build doesn’t turn into moving targets and surprise costs halfway through.


03

High-Conversion UI/UX Design

We design the site around how people actually decide: what they need to understand quickly, what builds trust, and what makes the next step feel easy. This includes clear hierarchy, intuitive navigation, and UX details that often get missed (responsive behaviour, key states, and interaction rules), so what gets built matches what’s approved.


04

Bespoke Development

We build every site as a bespoke AstroJS project. It’s clean, lightweight, and free from unnecessary bloat. Because we’re not relying on heavy templates or plugin stacks, we can keep performance high, reduce maintenance headaches, and make the site more stable long-term. The result is a website that loads quickly, feels smooth to use, and is easier to evolve as your business grows.


05

Launch & SEO Integration

Before launch, we do the groundwork that helps your site get found and understood by search engines: indexing essentials, technical checks, and proper setup so pages are crawlable and structured correctly. Launch is handled as a process, not a button press, with final QA, performance checks, and the details that protect your visibility from day one.


06

Maintenance & Analytics

A website is a living asset. We offer monthly support to keep things secure and running smoothly, and we can provide analytics reporting if you want more visibility into what users are doing (and where the site can be improved). This is where the website shifts from “launched” to “working harder over time”.


Frequently Asked Questions
We've got answers.

Both. We can collaborate with your internal team using our Blueprint approach or handle the full design and development ourselves. Either way, the goal is a site that ships cleanly and performs properly.

Yes. We audit what you have, restructure where needed, and protect SEO foundations with sensible redirects and clean page mapping.

We build with strong technical foundations (structure, metadata, indexing basics, performance, and tracking). If you need deeper SEO support (content planning, on-page optimisation, ongoing strategy), we can scope that separately.

We can provide maintenance and optimisation support (updates, monitoring, improvements, content assistance, and reporting). If you prefer to manage internally, we’ll hand over cleanly with documentation and training.

Site builders are designed for speed to publish, not performance or longevity. A bespoke build costs more upfront because it’s engineered specifically for your business. It includes cleaner foundations, fewer compromises, and less technical debt. Over time, that typically means fewer rebuilds, fewer “patch fixes”, better performance, and a smoother experience for users.

AstroJS is a modern framework built for speed and efficiency. It helps us ship websites that load less unnecessary code by default, which improves performance and the experience for real users, especially on mobile and slower connections. For Inkblot, it’s the most reliable way to build bespoke sites that stay fast without relying on a fragile plugin ecosystem.

Yes. We can build bespoke e-commerce experiences and integrate secure checkout and catalogue functionality without the sluggishness that often comes with heavier platform builds.

Yes. Even though the website is custom-built, we can integrate a user-friendly CMS (we love Sanity Studio) so your team can update text, images, and content without touching code.

Ready for a website that your team is proud to launch?

Let's build something that looks good, loads fast, and supports growth without becoming a maintenance headache.